10 pages. This case study comprises qualitative and quantitative analyses of entering the water purifier market in India. Information is examined in the three ways the Blair Company might enter this market: through joint venture, acquisition, or joint working arrangement. The advantages and disadvantages of each are discussed and a recommendation made as to which would be the most advantageous way to enter the competitive market. This case study is one that considers how a company can enter a foreign market by using research to determine the most beneficial method. Bibliography lists 5 sources.
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joint venture, acquisition, or joint working arrangement. The advantages and disadvantages of each are discussed and a recommendation made as to which would be the most advantageous way to
enter the competitive market. This case study is one that considers how a company can enter a foreign market by using research to determine the most beneficial method.
STRATEGIC ISSUES AND PROBLEMS In considering how best to enter a foreign market, Blair Water Purification Company must of necessity weigh the advantages and disadvantages of each of three ways
to decide how best to get a foothold in the water purification market in India. One of the ways to best make this decision is by using qualitative and
quantitative research. Quantitative research should begin with an idea that is usually articulated as a hypothesis by the researcher, which then, through measurement, generates data and then by deduction
allows a conclusion to be drawn. In contrast to this method, qualitative research begins with intent to review a certain area. The researcher then collects data through observations and
interviews and generates his or her ideas and hypotheses from these data. These inferences are largely made through what is known as inductive reasoning. The strength of the
quantitative approach is in its reliability or the repeatability of the pattern. The same measurements should yield the same results every time. The strength of qualitative research lies
in its validity or closeness to the truth. That means that good qualitative research, by using a diverse number of data collection methods, should actually touch the core of
what is going on rather than just skimming the surface of the facts. Quantitative research is known to be effective in collecting data. This research begins with
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