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    Case Study: Eli Lilly and Company

    Number of Pages: 5

     

    Summary of the research paper:

    This 5 page paper is a case study of Eli Lilly and Company; it contains a SWOT analysis and recommendations for future action. Bibliography lists 2 sources.

    Name of Research Paper File: D0_HVELilly.rtf

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    a SWOT analysis, and recommendations for the future. Brief History Eli Lilly and Company has been in business for 129 years; it was founded by Colonel Eli Lilly on May  10, 1876, in Indianapolis, Indiana (History, 2005). He had a staff of three: "a drug compounder, a bottler and finisher, and his 14-year-old son Josiah K. Lilly, Sr." (History, 2005).  Colonel Lilly was a pharmaceutical chemist and a Civil War veteran who was "frustrated by the poorly prepared, often ineffective medicines of his day" (History, 2005). The company grew out  of this frustration, and Colonel Lilly made several vows to himself and his customers; first, that his company would make "pharmaceutical products of the highest possible quality"; second, that these  products would be "dispensed at the suggestion of physicians rather than by eloquent sideshow hucksters"; and third, that "Lilly pharmaceuticals would be based on the best science of the day"  (History, 2005). The business was highly successful, but Colonel Lilly "wasnt satisfied with the traditional methods of testing the quality of his products" (History, 2005). To improve on the  testing, in 1886 Lilly hired "a young chemist to function as a full-time scientist, using and improving upon the newest techniques for quality evaluation" (History, 2005). The two of them  "laid the foundation for the Lilly tradition" of concentrating first on the quality of existing products and only then expanding to discover and develop new pharmaceuticals (History, 2005). Colonel Lillys  son, "Josiah K. Lilly Sr., and two grandsons, Eli Lilly and Josiah K. Lilly Jr., each served as president of the company. And each contributed a distinctive approach to management"  (History, 2005). Today the company believes that its employees are its greatest asset, a belief that was established over 100 years ago (History, 2005). 

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