Research Paper on:
Case Study Evaluation and Recommendation (Nestle)

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paper evaluates a case study. The Nestle Corporation is evaluated an recommendations for future expansion is included. A SWOT analysis is also provided. Bibliography lists 5 sources.  SA143Nes.rtf A case study involves Nestle, which is one of the oldest global businesses in the world (Hill, 2000). In the 1920s Nestle moved into the chocolate  business and then into Nescafe coffee in the 1930s (2000). The company continued to grow and did relatively well for decades. During the early 1990s, the company faced new  challenges (2000). Markets had matured and population growth stagnated (2000). A student writing on this subject might want to point out that during the years when baby boomers were aging,  there was a growing market. As boomers became middle-aged they were set in their ways and the market for a company like Nestle was less viable. Nestles answer to a  stifled market in the west was to look to other markets such as Asia, Europe and Latin America (2000). With the strategy to find emerging markets, Nestle has had some  success. It was successful in Mexico for example and the company also was able to sell their items under another food label (Hill, 2000). Nestle continues its strategy by keeping  top management in tact and using a philosophy of evolution and not revolution (2000). It has also considered other new markets such as China (2000). The company structure is  decentralized (Hill, 2000). Operating decisions are pushed down to local units (2000). It also uses management development programs (2000). The company also spends a considerable amount of resources on research  and development (2000). In looking at the case study, a student writing on this subject will want to summarize the specific challenges faced by the Nestl? company. It seems that