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    Case Study: Jarir Bookstore

    Number of Pages: 7

     

    Summary of the research paper:

    A 7 page case study of Saudi Arabia's Jarir Bookstore. Founded in the 1970s as a bookstore, Jarir Bookstore's primary business no longer is books, but computer equipment, software and training. The company began offering computer hardware only as a result of customers' requests; had its management not been inclined to truly listen to what customers want, the company would have missed the opportunity to be the leading IT retailer in the Middle East. Jarir Bookstore appears to be continuing the tradition of meeting customers' needs, solidifying its position even further. Bibliography lists 10 sources.

    Name of Research Paper File: CC6_KSmktgBookJarir.rtf

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    Jarir Bookstores name fit quite well at the time the business opened but by 2003 did not reflect the companys primary business, which is selling computers and computer equipment in  Saudi Arabia and surrounding Gulf States. Jarir Bookstore completed 2002 with record results, reporting "a net operating income of 94.7 million Saudi riyals ($25.3 million)" (Saudi Arabia: Jarir Bookstore,  2003), an 18.4 percent increase over FY2001, during which net operating income was SR 80 million ($21.3 million). As Jarir Bookstore continued to expand, its net assets climbed to  "SR 558.9 million ($149 million) by the end of 2002" (Saudi Arabia: Jarir Bookstore, 2003). Today, Jarir Bookstore operates a chain of superstores,  each of which occupies between 19,000 and 45,000 square feet and carries more than 100,000 SKUs. The companys 13 Saudi locations employ more than 400 people, 300 of whom  work full time (Company Profile, 2005). In addition to being Saudi Arabias leading retailer of computer hardware and software, Jarir Bookstore also carries "English/Arabic Books, Office Supplies, Movies, Magazines,  Newspapers [and] Toys" (Company Profile, 2005). Recent Sales History Nearly all of Jarirs recent growth is attributable to the sale of computer hardware  and software. While the company sells books, office supplies, drafting equipment and other related items, computer hardware and software constitutes its largest contributor to the bottom line. This  area of the business developed after Jarir Bookstore began selling computer software in 1996 (Kingdoms IT market, 2003). Customers soon began requesting that  the company also supply computer hardware, and Jarirs management acquiesced. Today Jarir Bookstore is one of Saudi Arabias largest computer retailers, carrying "many of the leading brand names including 

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