• Case Study Marshant Museum of Art and History

    Pages: 5

    This 5 page paper is a case study of the Marshant Museum of Art and History and how it can turn its current financial problems around. Includes a SWOT analysis.

    File: KV32_HVmarsht.rtf

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    Case Study Marshant Museum of Art and History By Karla Von Huben, November 2009 properly. Introduction This paper  is a case study of the Marshant Museum of Art and History; it follows standard case study format. Discussion A. COMPANY BACKGROUND The Marshant Museum of Art and History (MMAH)  is a non-profit corporation founded in 1925 and located in American west, in Universal City. MMAH began its life as the Fannel County Museum of Fine Arts and as such  was supported by Fannel County via an annual appropriation. The museums main benefactor was Jonathan A. Marshant, and its name was officially changed to the "Jonathon A. Marshant Museum of  Art and History" in 2000 to recognize his generosity. Marshant, a philanthropist and local landowner endowed the museum with $25 million on his death; it was at that point that  the museum revised its charter and changed its name. The new charter stated the purpose of the museum was: "To provide an inviting setting for the appreciation of arts in  its historical and cultural contexts for the benefit of this and successive generation of Fannel County citizens and visitors." In 1997, a bond issue raised $28 million for the museum,  which allowed it to build an expanded facility in downtown Universal City, which is the Fannel County seat. The new building, which is six blocks from the previous location, has  extensive parking available. It is easily accessible via public transportation, which is encouraged. Like museums everywhere the Marshant has both a permanent collection and special displays. The MMAH permanent collection  includes a wide variety of works representing many cultures and eras. Among these are pre-Columbian art, Depression-era art, African, European and American decorative arts. The museum is open seven 

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