Research Paper on:
Case Study: Scottish Foam Limited

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from the beginning, when the company was in its infancy, the owners demonstrated an inherent ability to overcome whatever marketing boundaries stood in their way to effectively conquer their share  -- and more -- of the foam industry. Indeed, there was an ever- growing demand for such specialized products that Scottish Foam Limited initially provided, ultimately expanding into areas  even the original owners never anticipated becoming involved with. Although their initial aim was to supply the packing industry with the highest quality product, it was not all  too long before the company was reassessing its primary objectives. The level of consistency with regard to the internal and external environment remained harmonious, particularly in relation to the number  and magnitude of changes that occurred during the companys tremendous growth period. Alistair Nicols acknowledgement of the significant steps taken as a means by which to infiltrate a  threatened market goes to show that perseverance and a belief in ones performance abilities are two components of a winning equation. It was Nicols contention that if Scottish  Foam Limited was not willing to take the considerable chance it ultimately did the company would never have been able to achieve the success it has because of it.  Nicol was astute enough with regard to comprehending industry needs that he was able to address the potential alternatives. Would Scottish Foam Limited survive the hike in oil prices?  Could the company compete if it was to be divided among itself? These are questions that both befuddled and compelled Nicol to seek out the most workable  conclusion for Scottish Foam Limiteds continued success. Without question, the consistency with the external environment in relation to competitive strategy maintained a strong appearance both before and after the companys