This 6 page paper provides a case study of an assistant to a CEO who has to compose an outline for a public relations speech for the CEO. The scenario involves a hospital that is losing money. The course of action that the CEO should recommend is the basis for this paper. No bibliography.
Name of Research Paper File: RT13_SA312FEH.rtf
Unformatted Sample Text from the Research Paper:
a meeting with his new boss Pat who gives him business cards with the hospitals mission statement on the back, which reads: "With the foundation and commitment of our spiritual
heritage and values, our mission is to promote the health and well-being of the people in the communities we serve through a comprehensive continuum of services provided in collaboration with
the partners who share the same vision and values." This of course implies that all employees of the hospital concur with this mission statement. While they claim to abide by
it, the problem has come in terms of interpretation. Different staff members belie that different actions are in the best interests of the community. Yet, while the mission statement seems
fine enough, the CEO begins to point out all the problems that the hospital has had, beginning with a news headline that suggests hospitals make many medical mistakes. This is
a general statement but will of course have a public relations impact for the hospital. The problem is exacerbated by the religious ties that the hospital has. Because it is
affiliated with a religion, some doctors have refused to do perform certain tasks, and some patients have refused certain forms of medical treatment. Other interpretations concern the DNR as nurses
are not respecting the wishes of patients. One can see that the nurses, doctors and patients each have personal religious beliefs which sometimes interfere with treatment. The problem is that
while the hospital wants to respect the rights of individuals, and the values that the staff has, it is also subject to law. People can sue when someone dies or
does not receive treatment. Hence, there are sticky situations that have erupted at the facility. Child Protective services had taken custody of a baby because of the way in which