A 20 page paper that offers a comprehensive case study of this company. Sections in this case study include: corporate vision and mission, history of the company, technology and management information systems, the use of e-learning, challenges the company faces, analysis of the problem/challenges and a recommended solution. The writer comments on the need for airlines to upgrade their information systems platforms and reports the many different steps taken by Cathay Pacific. Bibliography lists 8 sources.
Name of Research Paper File: MM12_PGcathay.rtf
Unformatted Sample Text from the Research Paper:
downturn, and the SARS outbreak, Hong Kongs airline has weathered some tough storms." The Airline is beginning to turn around and is doing so through partnerships and technology. Total
2004 sales (mil) were $5,023.8, reflecting a 31.9 percent growth over 2003 (Meyer, 2005). Net income was even more remarkable, totaling (mil) $568.0, an astounding 238.5 percent increase (Meyer, 2005).
The company also increased their employees by 5.6 percent (Meyer, 2005). Corporate Vision The corporate vision statement might also be considered a mission statement. It is written as: Our
vision is to make Cathay Pacific the most admired airline in the world. * Ensuring safety comes first * Providing Service Straight From the Heart * Encouraging product leadership *
Delivering superior financial returns * Providing rewarding career opportunities (Cathay Pacific Airways, Vision, 2005). The company is very clear in its loyalty and dedication to Hong Kong and therefore,
the company will "continue to make substantial investments to develop Hong Kongs aviation industry and enhance Hong Kongs position as a regional transportation hub" (Cathay Pacific Airways, Vision, 2005).
History of Company On September 24, 1946, Roy C Farrell, an American, and Sydney H de Kantzow, an Australian, founded Cathay Pacific Airways in Hong Kong (Cathay Pacific Airways, About,
2005). The company was initially headquartered in Shanghai but was subsequently moved to Hong Kong (Cathay Pacific Airways, About, 2005). Legend has it that a group of foreign correspondents and
Farrell dreamed up the name for the company while at a bar in a Manila Hotel (Cathay Pacific Airways, About, 2005). Their first aircraft was fondly named Betsy;
it was a converted Douglas DC3 (Cathay Pacific Airways, About, 2005). It was sold in 1955 (Cathay Pacific Airways, About, 2005). An interesting side note to this is that Betsy