• Research Paper on:
    Church & Dwight; Arm and Hammer Grow Up - A Case Study

    Number of Pages: 30

     

    Summary of the research paper:

    This 30 page paper examines Church and Dwight, the corporate owner of the Arm and Hammer brand. The paper is based on an case study written in 2002 and analyzes the company's position, including its' background and strategic posture and uses a Porters Five Forces model, a SWOT analysis and a TOWS Matrix to analyze the company and identify some potential strategies to take the company forward. The proposed strategies and evaluation process are discussed. The bibliography cites 6 sources.

    Name of Research Paper File: TS14_TEarmhammer.rtf

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    Unformatted Sample Text from the Research Paper:
    3. Internal Analysis 15 3.1 Competitive Advantages 15 3.1.1 Corporate Structure and Culture 15 3.1.2 Corporate Resources 16 3.2 Financial Status 16 4. SWOT Analysis 18 5. Strategy Formulation 24 5.1 TOWS Matrix 24 5.2 Review of Strategic Posture 25 5.3 Possible Corporate Strategies 25 5.3.1 First Possible Strategy 28 5.3.2 Second Possible  Strategy 29 5.3.3 Third Possible Strategy 29 6. Implementation Plan 30 6.1 Global Strategy 30 6.2 Support Strategies 31 6.2.1 Corporate Level 31 6.2.2 Functional Level 31 6.2.3 Business Level 31 6.3 Organization and Financial Issues 32 6.4 Evaluation Plan 33 References 35 Figure 1 SWOT Matrix 21 Figure 2;  External Factors Matrix 22 Figure 3; Internal Factor Matrix 23 Figure 4; TOWS Matrix 24 Figure 5 Decision Matrix 25 1. Case Report 1.1 Introduction Church & Dwight was founded more than 160  years ago. The company is still going strong, but it is the companys brands that have public recognition rather than the corporate name (Cook, 2002). The core brand is that  of Arm and Hammer, used since 1878, a brand that has gained a high level of recognition in the US and has seen a number of related brand extensions based  on bicarbonate of soda and can be found in 95% of all American households (Cook, 2002). The company has changed a great deal over the last 160 years. Like  any company it has had to change its product lines and meet the needs of a developing consumer market. The issues faced by Church & Dwight are similar those faced  by many other companies; how the company should proceed and develop strategy in a changing market. The aim of this paper is to consider the position of Church & Dwight  using a range of analytical tools, to consider some strategic alternatives to take the company forward and look at ways in which the strategies may be introduced. 1.2 Case Summary  Church & Dwight have been a successful company in the past. The success has been based on the development of products which contain bicarbonate of soda, from baking powder and 

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