A 16 page paper that begins with an historical overview of The Coca-Cola Company from its beginnings in 1886. This section also provides information about the company that many people do not know, such as it sells only the syrup for Coca-Cola products, not the finished bottle or can of Coke. It further provides some information on the evolution of the company. The essay then moves into an analysis of the company using the SWOT analysis format. This provides insight into a company's strengths and weaknesses and the opportunities and threats the company may face. Some statistical data included. Bibliography lists 14 sources.
Name of Research Paper File: MM12_PGcoca9.rtf
Unformatted Sample Text from the Research Paper:
such as it sells only the syrup for Coca-Cola products, not the finished bottle or can of Coke. It further provides some information on the evolution of the company. The
essay then moves into an analysis of the company using the SWOT analysis format. This provides insight into a companys strengths and weaknesses and the opportunities and threats the company
may face. Table of Contents 1. Executive Summary 1 2. Historical Overview 2 a. The initial creation of the syrup 2 b. The evolution of the company 3
c. Different corporations that owned the company 3-7 3. Corporate Analysis a. Strengths 8 b. Weaknesses 10 c. Opportunities 11 d. Threats 14 4. Summary of Findings 16 5. Recommendations
17 Historical Overview In May, 1886, Dr. John Stith Pemberton, a pharmacist in Atlanta, created a syrup for soft drinks (The Coca-Cola Company, Heritage, 2006). He took a
jug of it to Jacobs Pharmacy to test its taste on someone else; it was declared a success, an excellent drink when mixed with carbonated water (The Coca-Cola Company, Heritage,
2006). Pemberton declared it was Delicious and Refreshing, a motto that holds to this day (The Coca-Cola Company, Heritage, 2006). It was Dr. Pembertons partner and bookkeeper who coined the
term Coca-Cola and penned the script that we all know so well today (The Coca-Cola Company, Heritage, 2006). Pembertons first foray into marketing was an advertisement in The Atlanta Journal
which invited thirsty people to try this new soda fountain drink that was so refreshing (The Coca-Cola Company, Heritage, 2006). During that first year, sales averaged nine drinks per day
(The Coca-Cola Company, Heritage, 2006). Pemberton could not foresee the future and unfortunately sold off percentages of his business over the years and, in fact, sold the last interest he