This 3 page paper looks at the Coca-cola and presents a SWOT Matrix which is used to identify potential strategies that will build in tights. Leverage opportunities and minimize the impact of threats while overcoming weaknesses. The bibliography cites 1 source.
Name of Research Paper File: TS14_TEcoswotmat.rtf
Unformatted Sample Text from the Research Paper:
local pharmacy where it was sold for 5 cents a glass. In the first year the pharmacy averaged sales of just nine glasses a day (Coca-Cola, 2009). Pemberton never
knew the success of his invention as he died in 1888, and it was following this that Asa Griggs Candler, the first CEO of Coca Cola secure the rights and
had the vision to develop the product into a business. The business has seen many changes and from a modest nine servings
a day the firm now sells 1.6 billion servings a day across more than 200 countries, supported by more than 92,000 employees (Coca-Cola, 2009).
The success is not all based in the Coca-Cola beverage, there has been some diversification into other beverages, such as the Minute Maid range of product, A&W, Five
Alive, Dasani, and Pibb, the company has also recently bought a monitory interest in Innocent Drinks, makers of fruit smoothies mainly in the UK.
However, the core product remains coca cola, and diet coke, and to assess the way that the firm may choose to move forward a SWOT matrix
may be used to assess potential strategies. The SWOT matrix used for strategy determination is presented below Strengths - S Weaknesses - W SO
Strategies Use strengths to take advantage of opportunities 1 2 3 Global market coverage Market share
Well known brand (Brand awareness) 1 2 3 Employment relationship Anti discrimination monitoring US market performance WO