• Research Paper on:
    Competition of Ecommerce and Retailers

    Number of Pages: 5

     

    Summary of the research paper:

    In five pages this paper discusses the Internet shopping competition and the ways in which retailers have been forced to adapt. Eight sources are cited in the bibliography.

    Name of Research Paper File: D0_TJinshop1.rtf

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    Unformatted Sample Text from the Research Paper:
    do to compete successfully to either bring computers users to their stores or bring their stores to computer users. Overall, it was recommended by business researchers that it was worthwhile  for retailers to join the Internet shopping phenomenon but with many recommendations in regard to products and prices offered and customer satisfaction. Retailers must maintain their superior factors to retain  and attract customers however as with any business strategy from the past and the Internet is another component in that strategy which must be incorporated as a benefit for the  retailer which will increase sales generated online but also bring additional service into the physical store. When Time Warner first introduced their "Dream Shop" the idea was to bring successful  stores into the world of online retail. It included the already famous retailers of Burdines department stores of Florida, Williams-Sonoma, Eddie Bauer, Speigel and Sharper Image. The "World Avenue" internet  mall came out with an equally impressive Express division which offered the products from the retail stores of The Limited, Hudson Bay Company of Canada and Robert Waxman Cameras. Similarly,  BarclaySquare, the U.K.s first Internet mall was introduced in 1996 (M2 PressWire, 1996). Clearly, these retailers felt it was in their best interest to join the Internet community and increase  their market sales in that areas as well as continuing with their successful retail department stores (Barmash, 1996). Wal-Mart America which is considered the United States largest department store retailer  opened Wal-Mart Online as a component of America Online (AOL) also in 1996. In addition to opening its sales of its merchandise to consumers on the Internet, Wal-Mart also distributed  AOLs software in more than 2,900 U.S. stores to promote use of the Internet site (Xinhua, 1999). In a similar move, Kmart later announced that it would be forming a 

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