• Research Paper on:
    Comprehensive SWOT Analyses of Apple's iPod in 2012

    Number of Pages: 6

     

    Summary of the research paper:

    This 6 page paper is a comprehensive SWOT analysis it examining the strength, weaknesses, opportunities and threats faced by Apple's iPod in 2012. Within the analysis aspects such as the financial performance of the company, strength of the product with in the marketplace and within the company's product range, marketing strategies, life cycle stage and influences such as technological development are all included. The bibliography cites 6 sources.

    Name of Research Paper File: TS65_TEipodswot.doc

    Buy This Research Paper »

     

    Unformatted Sample Text from the Research Paper:
    considering issues such as financial performance, marketing and macro environmental factors Strengths The firm may be seen as strong which supports the development and sales of the iPod,. Looking  at the firms performance this financial strength may be appreciated. Financials The firms sales have been increasing, and the contributions that the firms sales has towards the overheads and  profit has increased with those sales from $17,2221 in 2009 to $43,818 in 2011, remaining stable in terms of the contribution margin level. This is shown in table 1  Table 1; Contribution level and margin on sales 2009 2010 2011 Sales 42,905 65,225 108,249 Costs 25,683 39,541 64,431 Contribution 17,222 25,684 43,818 Gross profit (contribution margin) 40.14% 39.38%  40.48% The turnover ratio, which looks at the investment needed to generate sales, which is calculated as the sales divided by the investment2. There are several ways the level of  investment used may be assessed, in this case the investment is the same as the capital employed, which is the total assets less the current liabilities. Table 2; Turnover  ratio 2009 2010 2011 Sales 42,905 65,225 108,249 Total assets 47,501 75,183 116,371 Current liabilities 11,506 20,722 27,970 Capital employed 35,995 54,461 88,401 Turnover ratio 1.19 1.20 1.22 The  return on investment may be calculated by taking the turnover and multiplying it by the margin, more commonly it is the net profit divided by the capital invested, however there  are other methods of calculating this which are equally valid eve though they give different result. This is shown in table 3 Table 3 Return in investment Net profit 8235  14013 25922 Capital employed 35,995 54,461 88,401 Return on investment 22.88% 25.73% 29.32% Overall, it appears that the firm is very strong, they are not suffering from any diseconomies 

    Back to Research Paper Results