A 4 page SWOT analysis of a south Georgia independent motel in the 1970s. Calvln and Christine Brown founded and operate a motel and offer overnight parking for campers and truckers traveling along the portion of Interstate 75 that takes travelers through south Georgia and into Florida. There is little in the area that could be construed as any sort of tourist destination; virtually all travelers staying at the motel or campground are seeking a single night's accommodations on their way to somewhere else. Bibliography lists 1 source.
Name of Research Paper File: CC6_KSmgmtCongMot.rtf
Buy This Research Paper »
Unformatted Sample Text from the Research Paper:
Calvln and Christine Brown founded and operate a motel and offer overnight parking for campers and truckers traveling along the portion of Interstate 75 that takes travelers through south
Georgia and into Florida. There is little in the area that could be construed as any sort of tourist destination; virtually all travelers staying at the motel or campground
are seeking a single nights accommodations on their way to somewhere else. SWOT Analysis Strengths * Calvln and Christine Brown are natives of the area in which they operate their
motel. * Their Congress Motel was successful prior to the international oil crisis of 1973-74, which for a time greatly adversely affected travel on I-75 and throughout the country. *
I-75 is a major route to Florida from northern Midwest origins such as Michigan and Illinois, as well as Canada. The motel still has repeat business in the form
of the "snowbirds" from the north who spend their winters in Florida and summers in the north. * Except for the 1973-74 period, the trailer park has increased revenues consistently
over time. Weaknesses * Neither Calvln nor Christine Brown have any experience in the hospitality industry. * Occupancy has declined steadily over time and the Browns have been aggressive in
cutting operating costs. Though technically this is a strength, they have chosen to end virtually all advertising outside of the local area and have let many of the rooms
fall into a shabby state of disrepair. * The business has an identity crisis. The campground suffers from an image of a truck stop; the motels name may be
outdated. Mr. Brown notes that some seem to associate the word "motel" with substandard conditions. * The interchange where the motel and campground are located is a dying one
Back to Research Paper Results