Research Paper on:
Consumer Behavior and Dyadic Exchange

Unformatted Sample Text from the Research Paper:
agencies, and public relations practitioners all want to know how dyadic exchange occurs so that they can take full advantage of what they know to be an effective channel of  communication. Bibliography lists 4 sources. BWdyadic.rtf Dyadic Exchange and Consumer Behavior By: C.B. Rodgers - November 2001 VISIT  /aftersale.htm -- for more information on using this paper properly! Introduction Virtually any- and everybody living in 21st century has had the experience of a good friend,  sibling, parent, spouse or co-worker saying "you have to buy one of these." That "one of these" may range from the most recent kitchen gadget to the high-end sports  utility vehicle or vacation package. The simple fact is that every consumer is influenced by what he or she hears from friends and associates regarding a particular product or service.  It is absolutely essential to marketing success that one understands that the new forms of network organization consisting of large numbers of functionally specialized organizations tied together in cooperative exchange  relationships serve as the representative example of interpersonal relationships in the marketing arena. The Dyadic Exchange Certain frameworks of information exchange have evolved over the past several decades. The  concept of the "dyadic exchange" is best explained in the simplistic terms of one-on-one interaction. In other words, what friends tell friends about any particular item or service results in  an impact on the support and objectivity of those providing the product or service. If one of the most effective ways for a product to receive positive promotion is through  the interaction that takes place in a dyadic exchange, marketing departments, advertising agencies, and public relations practitioners all want to know how dyadic exchange occurs so that they can take