This research paper compares two websites in the restorative dentistry industry. The author includes a SWOTT analysis, and concludes that neither practice is fully utilizing their website.This five page paper has five sources listed in the bibliography.
Name of Research Paper File: CC6_KSeCommDentists.rtf
Unformatted Sample Text from the Research Paper:
complex problems go to the Internet as a last resort. I am kind of like the Dear Abby of dentistry" (Thornberry, 1997; p. 23). So says Dr. Mark Burhenne,
a dentist in Silicon Valley that has maintained a website since 1994. Dr. Burhennes purpose is to educate patients, and it matters not to him whose patients he educates.
He seeks to provide information to those contemplating either routine or restorative work. Dr. Burhennes practice gained on average one new patient a week attributable directly to the
website, but many others have found dentists in their own geographical areas because of Dr. Burhennes website. This illustrates the fact that even
dentistry can find a home in ecommerce. The purpose here is to compare the website of Dr. Sandra Finch, a Canadian restorative dentist, to that of another similar practitioner.
That other dentist is not Dr. Burhenne, but rather Dr. Malvin Braverman, a restorative dentist in New York City. Dr. Finchs Website
Dr. Finchs site, www.drfinch.com, begins with a sleek and attractive - and understated - home page. It features a background filled with a peaceful yet awe-inspiring seascape, overlaid with
five smiling faces. Inside the site, the visitor is offered information on Dr. Finchs professional background and is introduced to the staff. Pictures of all of the staff
members are professionally done using the same solid black background for each. The uniformity of appearance conveys a feeling of uniformity of purpose.
The site offers information on cosmetic dentistry, along with a map to Dr. Finchs office and applications for financing for both US and Canadian prospective patients. (Dr. Finchs