In ten pages a fictitious case study is examined involving CRM and ecommerce strategy implementation with various questions answered. Eleven sources are listed in the bibliography.
Name of Research Paper File: TS14_TEecocrm.rtf
Unformatted Sample Text from the Research Paper:
page that appears to be stable in a range of browsers, including Microsoft Internet Explorer, Opera and Netscape. The site consists of a single page with a text style
that is easy to read. The site has a bright blue background with white black and yellow writings. The font chosen is easy to read, and clear. The main points
that the page draws attention to are in yellow. This is a good contrast to the blue and stand out, these are the name of the outlet, "Romford Cash and
Carry"; a title that says contact us now, so the contract information is easy to locate; and a tag line that gives the potential customer an indication of the competitive
advantage that the company is using to promote itself; why they should use this company rather than another "The Largest Stockists in Essex". The writing in black and white
is less comfortable to read, the black writing does not standout, so under the correct titles it is suitable for the telephone number, as the contract details are already clearly
labelled. However, where it is mixed with the white writing the contrast is uncomfortable on the eye and does not make easy reading. The white alone is easier to read,
but with a list of goods all in block capitals, this is also more difficult to read that had title case been used. The overall impression is not that of
a well written professional site, as although it is easy to load and reads simply the aesthetics are also limited, differ fonts may have helped emphasis points and give greater
interest, there are no images, and the click though link does not work. Question 2 E-commerce is an area of business that has great potential, but also one