This 8 page paper examines a case study provided by the student concerning Datavanatage their development and possible acquisition of XBR. The paper answers 4 questions, looking at the factors that have been important in the company's success, how they have impacted on that success, the implications of the acquisition decision and the integration issues if the acquisition does go ahead. The bibliography cites 5 sources.
Name of Research Paper File: TS14_TEdatavantg.rtf
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company; Datavantage has been developed successfully. This may be put down to several factors. The first may have been the way in which the company was founded by Marvin Lader
and his entrepreneurial style, this developed the culture within the company that would allow fir the change in strategy to take place. This laid the foundation for developing the company
from a third party reseller, selling on software developed by others, to taking the chance and acquiring the retail division of LDI. This also brought Chaz on board and also
help the company develop a new direction. This acquisition was the key to the development of the point of sale software. There had been careful consideration of the market
and with no supplier having what Marvin and Chaz saw as a competitive advantage, they developed their own software. This is where se see the competitive advantage of differentiation coming
to the fore. By developing software they were making a major change in strategy, but they were also able to look at what the industry needed. If we look
at the way the strategy developed we can argue that all of the right decisions were made, even if these were not consciously planned. As such this is an example
of an emergent strategy as well as some luck. The first decision that can be seen as key to the success was the basing of the software on the
Windows system. The Microsoft system today is the dominant model, but in 1996 when this product was brought on the market it did not hold the same level of market
share or even cultural acceptance, it was only one of the different choices. The competitors system were still operating on DOS. This created several advantages. The interface was much friendly
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