This 5 page paper looks at the De Beers “Supplier of Choice” campaign and the way that the forevermark has been developed in order to create a branded image in the diamond industry, The writer considers the way the competition may react and the strategies that the company has and should follow given the current increasingly competitive market conditions. The bibliography cites 3 sources.
Name of Research Paper File: TS14_TEdebeer.rft
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