Research Paper on:
Determining a Future Strategy for Ryanair; Concept Paper

Unformatted Sample Text from the Research Paper:
1. Introduction The airline industry has faced many challenges and undergone many changes over  the last decade. The process of liberalization has been completed but the competitive environment has changed dramatically. Not only have there been impacts with the different economic conditions, issues such  as the 11th of September and continuing fears of security have permanently changed the way in which airlines operate. These changes mean many of the older models used by  airlines to compete have had to change. This is true across the globe due to the nature of air travel and its international context. The pattern of increasing acceptance of  air travel, increased competition from budget airlines and the impact of technology has also made air travel more affordable than ever before.  The demand has increased substantially, some of the demand shifting fro the previous package tour holiday market to the independent traveller, some moving from alterative forms of transport, such as  boat and train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companies that has emerged in  the UK and Ireland as an important company is that of Ryanair, the first mover low cost air travel provider in the UK market. Founded in 1985 the company developed  a low cost model of operations as the result of emergent rather than planed strategy. The market is still one of growth in this sector, for example, in Europe  in 2001 the low cost segment accounted for only 4% of passenger air travel. By 2002 this has increased to 5% and by 2012 it is expected to have increased