• Research Paper on:
    E-Commerce Strategy of Sprint

    Number of Pages: 7

     

    Summary of the research paper:

    This 7 page paper looks the global communication company Sprint to examine their e-commerce strategy, this includes the defining the positioning of the internet site, consideration of the strategy that is used, how and why this is or is not effective and a SWOT analysis to analyse the strengths weaknesses opportunities and threats for Sprint in terms of their e-commerce operations. The bibliography cites 7 sources.

    Name of Research Paper File: TS14_TEsprint.rtf

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    Unformatted Sample Text from the Research Paper:
    solutions, sale of equipment, internet and other data services such as DSL and wireless internet connections (Sprint, 2004). The company has a tier-1 internet protocol network to carry internet  traffic which can be access directly through the companys own communications network, or can connect with through a third party backbone providers. The long distance call network is an all  digital fibre optic network (Sprint, 2004). This is also complimented by a personal communications service and the company has the advantage of licences to provide this to all areas of  the United States (Sprint, 2004). From this we can see the communications company has sought to maximise business by not only participating on several sectors of the communications market, but  also seeking to gain a first mover advantage in many ears of the industry, both geographical and product sectors. The company operates with two main divisions; the first is  the FON Group, this is the devising that deal with the telecommunications products (Sprint, 2004). This group is then subdivided into section by geographical location with the provision of wholesale  distribution of the products. The second division of the company is the PCS Group whos operations include the wireless PCS services (Sprint, 2004). 2. E-Commence Strategy The company has a very  string presence in the internet. The aim is to promote the business as well as to make sales. As such, we can see that this is more that supportive marketing,  but is a true e-commerce site. The strategy is one to attract though differentiation. Sprint are offering a wide range of products and use the site to guide people though  to the product category they need. The targeting then is able to provide for different target market groups. For example, where there are cellular telephone service offered, not 

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