Research Paper on:
Eastern Power Case Study

Unformatted Sample Text from the Research Paper:
the production and supply electricity. However, at the time that the deregulation took place there was a major area where there was a lacking core competency; how to compete in  a non monopoly situation. Deregulation meant that there were many other companies in a similar position. All of which did not have this experience and had not had to develop  ways of rending to customer needs in order to retain business in the past due to the monopoly business model. The company has recognised the need to create value  added services as a way of differentiating itself from other power companies with it was competing and conducted a strategic review. The review focused on the way IT was used  and could be used to created value. There are internal and external systems, the internal system are those which regulate the power supplies and electricity production. These are not  the only focus of the current study, as will need to be constantly examined and upgraded to ensure safety is maintained and services are improved, it will also need to  be interlinked to exchange information. The focus of the strategy is on the system that link with the external users, for example allowing bill payment online as well as facilitating  complaints or communication with customer services by e-mail. However, these are not sufficient for differentiation of service to keep and gain more customers. The tool of differentiation billing is seen  as a potentially valuable strategy, for example rewarding users for energy conservation and loyalty, which will also make comparison on pricing for a generic product more difficult and as such  create a potential competitive advantage. The cost and experience of the internal IT team is limited and the customer service department is to be refocused meaning that the IT system