Research Paper on:
Encouraging Consumer Buying Through Techniques in Advertising

Unformatted Sample Text from the Research Paper:
utilized speaks volumes regarding the manipulative power contemporary advertising possesses. Some of these industry techniques advertisers use as a means by which to influence consumer buying include rhyme; alliteration  and assonance; double meaning; repetition; dramatic words; metaphors; odd orthography; foreign terms; euphemisms; weasel words; and the breaking of linguistic rules of grammar and semantics.  Rhyme is one of the most effective advertising techniques that encourages consumers to remember the product and, thereby, purchase it due to its catchy presentation, the exact objective  sought by advertisers and the companies that hire them. Rhyme, formally defined as "the use of words in which there are similarities in an accentuated vowel and the consonants  that accompany it" (Poetry Analysis: A Quick Reference Guide), is typically found at the end of the line, however, it is not restricted in use or position when employed as  internal rhyme. To understand the purpose of rhyme and why it is considered such an effective advertising tool, there are two basic considerations: 1. The echoed sounds, as  they are connected to music rhythm and beat, provide a sense of pleasure to the ear. 2. Its presence serves to support the structure of the poem, providing a means  by which to connect the words with organization and conclusion (Poetry Analysis: A Quick Reference Guide). Like rhyme, repetition seeks to implant  the products name within the consumers subconscious thought so that when the individual needs to buy that certain type of product, he will have been conditioned to think of that  particular brand. One company back in the 1970s that utilized both rhyme and repetition was Libbys, advertising its canned foods with the catchy phrase: If it says Libbys Libbys