This 12 page paper is a marketing report aimed at considering a proposed entrance into a new market. The example here is the automotive industry and the market for spare parts in India. The paper looks at the current environment the country as well as in the industry by using Porter Five Forces model. The writer then goes on to consider the strengths weaknesses opportunities and threats of this venture by way of a SWOT analysis. The writer then looks at the marketing requirements, what will need to be changed and the overall marketing strategy. The bibliography cites 10 sources.
Name of Research Paper File: TS14_TEpartsI.wps
Buy This Research Paper »
Back to Research Paper Results