Research Paper on:
Entrepreneurial Success

Unformatted Sample Text from the Research Paper:
successful people in the world have done just that, it becomes quite clear how the aspect of entrepreneurialism has not only a positive impact upon society as a whole but  also provides the diversity that is requisite to any economically flourishing community. Herb Kelleher of Southwest Airlines understands what it means to apply entrepreneurial theories with a combination of  finesse and fervor in order to obtain tremendous results. Southwest Airlines, the longtime leader among its competitors, has maintained such stellar status due  to the vision of one man: Herb Kelleher, whose marketing tactics have been credited to his "extremely effective, maverick-cum-evangelistic leadership" (McConnell, 2002). The manner by which Kelleher took a  once-grounded airline and transformed it into the top moneymaker of its industry is a testament to the strength, determination and basic fundamentals he has always incorporated into his motivational efforts  for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, dedicated employees" (McConnell, 2002) have played an integral  role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a  much more difficult equation. "We market ourselves based on the personality and spirit of ourselves. That sounds like an easy claim but, in fact, it is a supremely  dangerous position to stake out because if youre wrong, customers will let you know - with a vengeance. Customers are like a force of nature: You cant fool them,  and you ignore them at your own peril" (McConnell, 2002). Much of Kellehers strengths as an entrepreneur revolve around the manner by which he addresses his workforce and customer base