Research Paper on:
Estee Lauder's Eye Cream and Buyer Behavior

Unformatted Sample Text from the Research Paper:
never too soon to start fighting the signs of aging. From the age defying products for women who want to reduce fine lines and wrinkles to products for younger women  ages 15-29 who want to get a head start on preventative skin care, there is a product to fit each individual need" (Anonymous The Skin Care Market, 2001; may013.htm). Unline  Total Eyecare by Estee Lauder is one of these products. It is an eye cream that is intended to help reduce the tendency to wrinkle around the eyes, as well  as a product that claims to reduce wrinkles around the eye. In many ways this product fits the following description of skin care products: " Many of these products are  designed for women in their 20s and 30s to slow and possibly prevent the appearance of skin aging, as well as for the mature skin market, women in their 40s  and beyond, to repair and soften the appearance of older skin. Multiple action products are also becoming popular with busy women who want to take care of their skin, but  who have limited time" (Anonymous The Skin Care Market, 2001; may013.htm). In the following paper we examine this particular product and conduct an interview with people who have used the  product. The paper then discusses how the product meets the needs and desires of consumers and then discusses possible marketing strategies for improving sales. Identification According to one  individual, "This multi-benefit gel-creme has a special talent for smoothing the look of fine, dry lines while helping prevent new lines from appearing" (Anonymous Unline Total Eyecare, 2002; list.asp). It  is recommended for all skin types, and states that the "Silky, lightweight formula also hydrates, soothes away puffiness, brightens eye area and keeps eye makeup in place - all day"