• Research Paper on:
    EuroDisney Analysis

    Number of Pages: 10

     

    Summary of the research paper:

    A 10 page paper. The introduction explains why Disney chose Paris for its European Disneyland. The paper includes a SWOT analysis and an industry analysis using Porter's Five Forces. The writer also comments on the political, economic, socio-economic and technology factors related to the microenvironment. The paper explores why EuroDisney initially failed in Paris. Bibliography lists 12 sources.

    Name of Research Paper File: MM12_PGerods.rtf

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    Unformatted Sample Text from the Research Paper:
    Tokyo Disneyland. The company explored many different locations, including the United Kingdom, Italy, Germany, Paris and Spain (Groote, 2008; Burgoyne, 1995). After discussion, the company narrowed the possible locations to  Costa del Sol, Spain and Paris, France (Burgoyne, 1995). Spains climate was more suitable for a theme park but France had a larger population and they also had a  state-of-the-art transportation system (Burgoyne, 1995). Also, executives seemed to think that since Paris, France and Tokyo, Japan were located at about the same latitude, the weather would be the same  in both cities (Burgoyne, 1995). The reality was that the weather in France is harsh (Groote, 2008). This is such a remarkably stupid assumption, one must wonder how Disney could  be successful at all. The French government wanted Disney to build outside of Paris so much, they sold them the land at a mere fraction of its real value  (Burgoyne, 1995). The specific location is Marne-la-Vall?, which is located approximately 20 miles, or 30 minutes, outside Paris proper (Burgoyne, 1995). It is halfway between two major airports and the  railway runs right by it (Burgoyne, 1995). The agreement with the French government was signed in 1987, five years before the park opened and five years after Disney  had begun to explore locations in Europe. Not only did the government sell Disney the land at a ridiculous price, it promised to extend their high-speed train system to the  Parks entrance (Burgoyne, 1995). The Disney Company holds a 49 percent share in the park. The other 51 percent is owned by different French and European investors (Burgoyne, 1995). Disney  holds control over the parks operations (Burgoyne, 1995). This was a very different kind of deal for Disney who generally holds the controlling interest in the theme parks. Further, Disney 

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