Research Paper on:
Europe's Toys 'R Us Performance

Unformatted Sample Text from the Research Paper:
a variety of names which collectively sell toys, sporting goods, furniture, computer software, books and childrens apparel ("Toys R Us," 2002). Its primary emphasis of late is to  improve customer service and create newly designed stores (2002). While it is doing relatively well, it has had some negative experiences since 1997. For one, it had to cut jobs  (2002). Of course, job cuts are not uncommon in todays recessionary economy. And while generally wholesome, the company did get into trouble in 1997 when charges surfaced that Toys "R"  Us violated trade laws to keep prices artificially high (2002). In 1998, the company would restructure and cut 100 stores (2002). During the late 1990s, the company experienced a  general decline (2002). Although the economy is poor and the firm has had some bad luck, Toys R Us is taking on the world, and not remaining a U.S. empire  only. Fernie & Fernie (1997) claims that Toys R Us are aggressive internationalists. As the company expands globally, it has met many challenges overseas, particularly in Europe. Its  first franchise was in the United Arab Emerites ("Toys R Us," 2002). While in the mid-1990s it seemed that expansion for Toys R Us was in full force, its labor  practices were questioned once European stores opened. In 1996, trade unions in the region had railed against Toys R Us because it was claimed that their work practices were restrictive  and there was complaint about wage policies (McIvor, 1996). The toy store giant that had secured a wonderful position in the U.S. had seemingly met with opposition as soon as  its doors opened in Europe. One problem was apparently that the American corporation did not follow European models and that while wages at the company did follow market norms,