• Research Paper on:
    European Automotive Market and Issues of Pricing

    Number of Pages: 30

     

    Summary of the research paper:

    In thirty pages this paper discusses pricing issues as they pertain to the European automotive market in a consideration of the role of the Euro with price elasticity, pricing issues and Volkswagen from 2000 to 2002 examined. Fifteen sources are cited in the bibliography.

    Name of Research Paper File: CC6_KSeuPricAuto2.rtf

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    Unformatted Sample Text from the Research Paper:
    What the European leaders envisioned at Maastricht in 1992 was a borderless Europe so that economic extremes could be evened out without losing value to regulatory differences and currency conversion  expenses and inefficiencies. As intended to operate, goods produced in one member nation could enter and be sold in another member nation without undue regulatory intervention or currency conversion.  The concept is a great one, but pricing still remains problematic. International pricing grows in complexity as European nations look beyond EU  member and non-member countries to other areas of the world. For the time being, Europes auto industry faces these same pricing pressures within the European community of EU member  nations. The individuals to whom producers are marketing their products have not been using the euro for so long that it has become completely natural for them. The  increasing pressures of global competition in the auto industry exacerbate Europes auto makers pricing dilemmas. The Monetary Union  At Maastricht in 1992, Germany was able to push through some stringent requirements for membership in the then-future European Monetary Union (EMU). Germanys economy was performing  better than most European nations at the time but took a turn for the worse as the recession of that time spread throughout the world and the pressures of competition  and globalization began to more greatly effect the Germany economy. As the time neared for deadlines of assessing national economies for the first wave of membership in the EMU,  Germany was in danger of missing the first wave. All of Europe improved in those years of 1997 and 1998, and all of Europes leading economies opting into the 

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