Research Paper on:
Evaluating DaimlerChrysler

Unformatted Sample Text from the Research Paper:
people are familiar with these brands and drive vehicles that have come from DaimlerChrysler plants. Commercial vehicles are produced under the auspices of the Mercedes-Benz, Freightliner, Sterling, Thomas Built  Buses, Orion and American LaFrance brands (2003). The brands offer financial services as well as other services through DaimlerChrysler and with 372,500 employees, DaimlerChrysler had been able to achieve revenues  of $136.1 billion (2003, p.PG) in 2001. Today, the company has a global reach including an international workforce and a global outlook (2003). Although it appears, like most companies,  that this automobile maker is bent on creating quality vehicles, servicing and exciting customers, and profiting in addition to thwarting the competition, its stated mission is not quite as ambitious.  In other words, mission statements are valid, but they are colored in such a way as to overlook the negative. Still, they do form a basis on which to ponder  a companys development. What is Daimler Chryslers mission statement? First, it helps to explore the definition and significance of mission statements. Mission statements and credos actually create the  basis of a firms core values and culture (Hess, Rogovsky & Dunfee, 2002). Such statements guide firm management in times of crisis and during the early 1980s, when some people  died by taking Tylenol that had been tampered with for example, Johnson & Johnson had to mitigate the damage (2002). Johnson & Johnsons Credo would contain a clear statement of  responsibility that made clear to CEO James Burke that he should in fact recall Tylenol (2002). Hence, his actions were based upon the mission statement and what was set  up for the firm and perhaps because of the consistency, Tylenol continued to do well as a brand. The rules that a company lives by comes from things like