This 8 page paper consider trade within the European Union and takes the case of a UK retailer looking to expand to the continent. The paper looks at the background of trade in Europe, the fashion industry in Europe and the positioning of the expanding company; Mark One. The paper then undertakes a SWOT analysis and PEST analysis to explain the recommendation of expanding to into Spain as the first European expansion. The bibliography cites 10 sources.
Name of Research Paper File: TS14_TEfashin.wps
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