Research Paper on:
FARAC; A Marketing Case Study

Unformatted Sample Text from the Research Paper:
who the target market are, what benefits they will gain form the product and how this can be communicated to them in an effective manner. This will include looking at  the message and the supporting literature. There are also considerations to be given to the practical side, most projects will have a limited budget and need to consider hot  only how to effectively market, but how to use the marketing and literature to give value for money. Understanding the target market enhances this aspect of the marketing exercise.  The Food-A-Rack-A-Cycle is product that is designed to make life easier for the busy family. The product is a device that takes four main low cost ingredients and then though  exiting technology transforms them into nutrition and wholesome food for a family. The Food-A-Rack-A-Cycle is referred to as FARAC to make  the product name easier to remember, than the lengthy full name. The concept may be best seen in terms of the replicators seen in Star Trek, where a code is  punched into a machine and the food that is desired is produced to the specifications of the individual who is ordering the food. Sales will come in two forms, first  there is the sale of the actual unit that will transform the ingredients into the meal desired. The second is the sale of the ingredients that will make the meal  The benefits of the system are the saving in time and also the low cost of the meals prepared in this way. The  food is prepared in a much faster time than could be achieved manually. This not only increases free time to spend on quality activities or resting, but also reduces the