In ten pages this paper examines the fast food industry performance of Boston Market and KFC with corporate overviews and global expansion by KFC among the topics explored. Ten sources are cited in the bibliography.
Name of Research Paper File: RT13_SA124KFC.rtf
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reviews Boston Market and how they each fared in the fast food industry. An overview of each company is provided. KFCs international expansion is discussed. Bibliography lists 10 sources. SA124KFC.rtf
I. Introduction KFC is said to be the number one fast food chicken chain, at least in the United
States ("KFC" PG). It owns or franchises approximately 11,300 outlets , with close to half of those in the United States (PG). It boasts 53% of the US
market, and sells its trademark fried chicken, as well as chicken sandwiches, crispy strips, potato wedges and chicken pot pies (PG). It also sells popular biscuits and specialty sandwiches,
promoted by various methods of advertising. KFC is a division of TRICON Global Restaurants, a spinoff of Pepsico and its sister businesses
are Pizza Hut and Taco Bell ("KFC" PG). TRICON is actually the worlds number two fast food firm after McDonalds (PG). In marketing, it uses a method called co-branding, and
TRICON does group its brands under one roof (PG). KFCs plans for the future is to open about fifty new restaurant stores per year in the United Kingdom, a process
that will continue until 2005 (PG). One of KFCs competitors, Boston Market, came on the scene originally as Boston Chicken ("Boston"
PG). Yet, it filed for Chapter 11 bankruptcy in 1998 (PG). Soon afterwards, it was acquired by McDonalds Corporation in 2000 (PG). Today, Boston Market operates about 700 restaurants in
twenty-eight U.S. states; the company specializes in home cooked meals that are fast food style (PG). In additional to chicken, Boston Market also sells meatloaf, turkey and ham (PG).