The 16 page paper considers the strategic position afford. The first part of the paper looks at the vision mission statement of the company, performs an in depth SWOT analysis looking at the strengths, weaknesses, opportunities and threats faced by the company. This analysis is then used to create IFE and EFE matrices and to create recommendations for future strategies. The second part of the paper looks at the company's development and history, presents a product positioning map and considers the overall strategy of Ford. The bibliography cites 10 sources.
Name of Research Paper File: TS14_TEstrFord.rtf
Unformatted Sample Text from the Research Paper:
vision. This gives an analysis context. The Mission Statement of Ford is stated as "we are a global, diverse family with a proud heritage, passionately committed to providing outstanding products
and services" (Ford, 2007). The vision statement is the vision of the way the company wants to perform, which is stated as "to become the worlds leading company for
automotive products and services" (Ford, 2007). 2. SWOT Analysis A SWOT analysis is a good way of examining a business that this looks at the strengths, weaknesses, opportunities and
threats faced by the company. The information from a SWOT analysis can be used to create a SWOT matrix, as well as an internal factors evaluation matrix and an external
factors evaluation matrix. Ford has a great many strengths. It is one of the largest manufacturers of automotive is in the wild with a large number of brands with in
its portfolio. Brands include well-known names such as Land Rover, Jaguar, Mazda, Volvo as well is Ford, Lincoln and Mercury, across a large number of markets which you Ford a
good level of diversification and risk and a broad market appeal (Kotler, 2003). This is also supported by a high level of marketing, Ford were the first company to successfully
brand an individual car model rather than an overall brand with the Ka (Kotler, 2003). The company has a high level of market strength with vehicle sold in excess of
200 countries. Sales are also supported by the largest automotive financing company in the world; Ford Motor Credit Company which has more than 10 million customers (Ford, 2006). This is
a very important source of revenue as well as an important complimentary service offered by Ford (Ford, 2007). Research and development is also a strength at Ford. A strong