Research Paper on:
G Shock and Swatch Watches Marketing

Unformatted Sample Text from the Research Paper:
to know that that the goods exists, what they are, an impression of how they will satisfy needs and where to purchase them. Two watch brands with similar target groups  can be seen as targeting very clearly. Swatch and G-Shock may have an overlap in some of their target market, but a comparison shows how they are both very different  and are carefully positioned. The positioning of any product is important, in the case of these two companies, the brands may also be seen as complimentary to others under  the same parent company with differing target markets. The first issue to consider is the way positioning itself takes place. The first aspect of positioning requires the brand to consider  the industry itself and then look at the current position of the company regarding their strengths and weaknesses (Mintzberg et al, 1998). Therefore, the strategic position can be seen  as taking advantage of the companies projected abilities facilities and advantages in a competitive manner (Mintzberg et al, 1998). It is pointless a small company trying to place themselves as  a main stream high volume middle market place. However, if the manufacturing is limited it means that there may be the ability to place themselves at the lower end of  the market, alternatively they may be able to place them selves at the top end of the market with exclusivity built in, so higher prices are achieve with a lower  level of production, as is the case wit both Swatch and G-Shock, at the upper end of the middle market. These can be seen as being more tailored and  when we position a company the role of supply and demand must be seen as an important factor as this can be seen as a determinant of the price that