Research Paper on:
Gino, SA: Case Study

Unformatted Sample Text from the Research Paper:
Ginos Asia Pacific Area Manager. Zhou has a lot to consider, given the history Gino has with its distributors. The following should be taken into consideration in his efforts to  resolve the channel issues assigned to him. Ginos Competitive Situation Gino is fortunate to have a substantial  international standing in a market saturated with product and competitors in both domestic and commercial sales of boilers and burners. The international market is seeing growth for these two product  lines is good; therefore, the area for substantial improvement concerns the industrial line sales in China. This is the appropriate strategy for several  reasons. First, China is one of the largest growth areas for industry in the world, which should create a demand for the Gino industrial products. Secondly, Gino has an existing  industrial product line that can serve this purpose. Finally, Ginos strategy is to increase sales in this line. The student will want to note  that the competitive advantages Gino enjoys is that it has in-house production capabilities, has a well-established channel network, and has good international exposure by having earned a brand recognition for  itself. Additionally, Gino is already situated to take over the market share by having a line of over 50 industrial burner products already produced. This may be seen as a  disadvantage since it is carrying inventory it may never sell (current sales are less than 2 units a year). Therefore, the product line should be decreased to a more manageable  size. There are a number of barriers to competition. In addition to foreign competition in China, Gino must compete with local manufacturers for his