This 16 page paper consider the Case of Global Beer, a company that wish to enter the Japanese marketplace. The paper considers the cultural differences they may face, the various entrance options that they have, such as franchising, direct exporting, the use of a trading company and management contracts. The paper ends with a recommendation of the best methodology for this company, accompanied by an explanation of the logical reasons behind the recombination. The bibliography cites 16 sources.
Name of Research Paper File: TS14_TEglobalb.wps
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