Research Paper on:
Global Business and Cultural Differences

Unformatted Sample Text from the Research Paper:
differences are provided, including differences one would find between particular pairs of countries. Bibliography lists 12 sources. PGhofstd.rtf THE ROLE OF CULTURAL DIFFERENCES IN BUSINESS   For The PaperStore, July 2001 properly! Introduction There can be no doubt in anyones mind that we have entered a  global marketplace. An understanding of the culture in which one is working or managing is essential to the companys success. Lenartowicz and Roth commented that "understanding the nature and influences  of culture is central to international business" (1999, p. 781). These authors go on to say that "culture is an important construct and that the field is in need of  additional understanding about culture and its effects" and cite Dunning who said, "firms which are best able to identify and reconcile (cultural) differences, or even exploit them to their gain,  are likely to acquire a noticeable competitive advantage in the marketplace" (Lenartowicz and Roth, p. 781). Differences in culture are found between any two countries, including two that have  English as their dominant language. Too many managers think that if the members of a country speak the same language that they will work well under the same management system.  This is certainly not the case and the awareness in academic literature as well as in the practitioner press attests to the need for companies to understand the cultural differences  if they are to continue to succeed. The increasing internationalization and globalization of companies all around the world has forced managers to address the issues that arise as a  result of a national culture. This essay deals with national culture, specifically as described by Hofstede. Examples of differences are provided. What is Culture? It might be useful to