In six pages this paper examines how the video game industry has become globalized and includes shifting corporate production and marketing strategies regarding sales and promotion. Five sources are cited in the bibliography.
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in which it was made, but also in other countries around the world. The concept of globalization has struck almost every industry. For example, auto makers tend to build cars
differently in Sweden, a country with stronger environmental regulations, than in the United States, which doesnt insist on laws that are as strong.
The same thing has occurred in the area of video games; particularly as these games and consoles are created, manufactured and marketed. As more and more companies are attempting
to market their consoles and games overseas, the more they are finding they have to adapt to the various manufacturing and production markets of each country. For one thing, style
counts - what might be considered cutting edge and wonderful in the United States could be considered almost frightening to someone in Japan or even a continent such as Africa
This paper will provide some examples of companies that are both manufacturing and marketing their products overseas, and to note how the
concept of globalization is making some of these video game creators and manufacturers rethink their global positioning strategy; as well as how they package and produce their products. The Cost
of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize. However, the
most brutal battles seem to be fought within the video games industry, both among game console manufacturers as well as video game creators and distributors. It seems as though every
holiday season is an excuse for a new video game - or a new console box that can operate bigger, better, more colorful and faster games. With the games -