This 28 page paper examines the California company Guayaki Sustainable Rainforest Products, the major supplier of the beverage yerba mate in the US and Canada, a beverage that is able to compete with coffee and tea as well as energy drinks. The paper looks at the company background, history and business model, assesses current and future competitors, identifies potential future markets and then performs a SWOT analysis discussing the strengths, weaknesses, opportunities and threats that the company faces. The paper entered a conclusion and considers the potential international job opportunities with the company. The bibliography cites 8 sources.
Name of Research Paper File: TS14_TEyarbamate.rtf
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6.3 Opportunities 24 6.4 Threats 26 7. Conclusion 28 8. Job Opportunities 29 References 30 1. Introduction There are many companies which are suitable as topics of study. In many instances when an individual, student or otherwise, is
choosing a company study it is very tempting to choose well-known firms; information is easy to collect and pre-conceived ideas will help form at the approach to the research. However,
in order to become successful smaller companies need to develop, often with entrepreneurial flair, to allow them to compete with larger existing companies within the market. The value in studying
a single company through developing a case study is not only gained by finding out about is that company and understanding the way the company works, it is also within
the research active staff. Therefore, it may be argued that the research experience can be maximized by choosing a company which is not well covered within the media. In this
report the company chosen is Guayaki Sustainable Rainforest Products, is a relatively small company which appears to be growing rapidly offering a range of highly differentiated drinks. It is a
case study which demonstrates that there can be alignment between ethical business, supported the environment as well as making a profit and satisfy customers; aspects of business which are often
seen as diametrically opposed. As a small company trying to break into new markets can compete with large well-known brands the company has had to use of resources it has
in effective and innovative ways to facilitate its growth. This makes the study of Guayaki as interesting, due to the broad dimensions of the case study and its potential to
be different compared to many mainstream case studies which found in business strategy and management books. 2. Company Background 2.1 Company History Guayaki was founded in 1996 by Alex
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