This 17 page paper is a proposal for a pharmaceutical company to develop a Healthcare Providers Portal as a way of supporting the business and enhancing the firms’ reputation. The paper gives an outline of the proposal, considers the problem it may help to resolve, and assesses the framework that could be used, looking at the target market needs and the competitive advantages. The project is assessed with Porters Five Forces model. The bibliography cites 10 sources.
Name of Research Paper File: TS14_TEhcpportal.rtf
Unformatted Sample Text from the Research Paper:
Buyers 17 4.3.4 Power of Suppliers 17 4.3.5 Substitutes 18 5. Conclusion 18 References 19 Executive Summary It is recommended that Validus Pharmaceuticals make investment in order to create a HCP Portal
and launching page to support the medium to long-term sales and marketing objectives of the company, by helping to enhance the reputation of the organization, facilitate the proliferation of information
regarding the products that they sell and be perceived as a credible and reliable organization. The HCP Portal has the potential to meet the needs of physicians, especially with time
constraints, and consideration such as corporate interests that have arisen within the pharmaceutical industry, by facilitating independent research, in a time effective manner. With the additional ability to facilitate bilateral
communication, this can also increase the efficient use of time by the pharmaceutical sales representatives, and potentially increase the ability of the pharmaceutical representatives to reach the estimated 830,000 prescribers
within the US market. 1. Introduction The way in which the range for life science companies, such as Validus Pharmaceuticals, reach out to their physician clients has the potential
to change significantly; the development of technology has facilitated a number of opportunities. The internet and presence of expanding database which can be accessed remotely is already a key element
of data that can be accessed by physicians, allowing them to gain up to date research and ensure their knowledge remains relevant. The internet also provides a potentially effective communications
medium. Technology and intranets are already used very effectively for internal communication, including, but not limited to the creation, maintenance and access to patient records, with test results and
with the development electronic patient records, which are now commonplace, as well as communications between professionals. This movement to the adoption of technology in this manner has not occurred