Research Paper on:
Harley Davidson Motorcycle Company Written Case Analysis

Unformatted Sample Text from the Research Paper:
Their claim is that the most important of these future challenges is the fact that their current prime audience, the Baby Boom generation, is growing older-and this is their  main market at this point in time. This is the generation that has been the most important factor to date in Harleys earnings. The Baby Boomers, analysts say,  are trading in those weekends on U.S. Highway 1 for weekends with the grandkids in their new BMW X-5 sport utility vehicles. Another issue is that for the next  several years to come, the ever-worsening economy will be very unlikely to exhibit the same sort of strength it has enjoyed over the last five years. Along with the  unprecedented economic growth and massive wealth creation, aided by the rising stock prices, all of this served to provide a strong and healthy growth for the Harley-Davidson Company. In  addition to this, it appears that the foreign sales are at risk as well. Currently, Harley-Davidson is the worlds largest provider of motorcycles and sells, according to financial  figures at a generous thirty-six times trailing earnings, ten times book value per share, and its market capitalization of $13 billion is more than four times its annual revenue. In  fiscal year 2000 and in the first quarter of 2001, Harley has lost market share consistently in the heavy bike area. Harley also lost more than three percentage points  in market share last year, and according to the company, this was partly due to its inability to deliver bikes. It is interesting to note that Harleys have been  on allocation for the last fifteen years and never before has the company has lost market share to this degree. According to other analysts however, it can be argued that