A 20 page paper examining the casino company's business results of four years and its likely direction in the future. Harrah's is the leading
organization in the US gaming industry and was the first such company listed on the New York Stock Exchange. Wall Street has been cautious in its dealings with gaming industry
members, and in fact the depressed conditions of the 1980s and early 1990s have adversely affected Harrah's ratios and stock value. Growth over the past four years has been substantial, and it appears that Harrah's is progressing toward renewed favor with investors. The paper includes 4 charts, 2 tables, a SWOT analysis as well as TOWS and
BCG matrices. Bibliography lists 8 sources.
Name of Research Paper File: CC6_KSHarrahs.wps
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