A 5 page proposal evaluating the financial aspects of establishing an advertising campaign aimed at reducing the risk of head injury among 16-29 year olds, along with a manner of determining a statistical test that will yield the most realistic view of any cost savings that could be realized by advertising rather than in rehabilitative medical costs. A public safety board has already made the decision to go forward with the project; this proposal concentrates on the financial aspects of the program, including at what point the government saves money in comparing advertising costs with avoided health care costs. Bibliography lists 6 sources.
Name of Research Paper File: D0_Headinj.wps
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