In eleven pages the Hong Kong market is considered in terms of its profitability to Coca Cola particularly in terms of the youth market. Seven sources are cited in the bibliography.
Name of Research Paper File: D0_JGAchoko.rtf
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JGAchoko.rtf Coca-Cola in Hong Kong 11/2002 to Use This Paper Properly, THE COCA-COLA
COMPANY The Coca-Cola Company is known to be the largest manufacturer, distributor and marketer of soft drink concentrates and syrups not only in the United States but in the world
as well. The major business of the Coca-Cola is the manufacture and sale of nonalcoholic beverages, these mostly being soft drinks but also including noncarbonated beverages such as juice
and juice-drink products (The Coca-Cola Company 2001). Coca-Cola also manufactures beverage concentrates and syrups and sometimes finished beverages, which are sold to bottling and canning operations, authorized fountain wholesalers
and some fountain retailers. In addition, Coca-Cola has substantial ownership interests in numerous bottling and canning operations. They own more than 160 brands of diversified products including such
things as soft drinks and noncarbonated beverages, sports drinks, juice drinks, milk products, water products, teas and coffees (The Coca-Cola Company 2001). The Companys operating management structure consists of
five geographic groups plus The Minute Maid Company. The geographic groups are: * The Africa Group; * The Greater Europe Group; * The Latin America Group; * The Middle
and Far East Group; * And the North America Group. The Minute Maid Company, which is a division of the Company that was known as Coca-Cola Foods in
the past, produces, distributes and markets mostly juice and juice-drink products. Their syrups are composed of sweetener, water and flavoring concentrates. These concentrates and syrups for the
bottled and canned beverages they produce are sold by the Company to their authorized bottling and canning operations. The bottlers or canners of soft drink products either "combine the