A 20 page paper discussing evaluating facts as presented in the Harvard Business Case Study of the same name. The privately-held, family-run, 100-year-old company had gone into gradual and unnoticed decline, and business results were so poor that the company posted some of the lowest profitability figures in the industry. Customer loyalty in the company's Cincinnati home is unusually high and apparently unshakable; the paper recommends that the company expand beyond its Cincinnati market and establish itself as a higher-priced offering of a microbrewery in areas outside of Ohio while maintaining its low-priced Cincinnati base. Production is highly inefficient, and the company's policy of paying all workers the same rate prevents it from benefitting from long-term employees' experience and knowledge. The paper also recommends that management charge the employees with producing proposals to enhance efficiency and their level of involvement in both their jobs and in the company. Bibliography lists 1 source.
Name of Research Paper File: D0_Hudepohl.wps
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