In ten pages Dell is considered in an example that includes the 4Ps and marketing strategy for Europe's Internet computer sales market. Eleven sources are listed in the bibliography.
Name of Research Paper File: TS14_TEcomput.rtf
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marketing a product within the EU there are fewer considerations than for other areas, due to the existence of the free trade area, and the commonalities that have been created
in forming the single market, such as the single currency. If the country of origin is the UK this may appear academic, but in exporting and marketing abroad this may
then be undertaken to a range of EU countries with the need to only consider one additional currency. In addition to the conditions single market, the advent of the
internet has also been a tool that has reduced many barrier to trading, especially for small to medium sized companies. For some sectors the transition to marketing on the internet
has been difficult, traditional goods that are sold in shops, such as toys, although appearing to hold promise, this has been hard to realise, as the collapse of UK branch
of e-Toys demonstrated. Perceptions of potential customers need to change, and start up companies, or small to medium sized companies lack the large amount of backing that is required for
this transition to take place and lead a company into profit. Even Amazon has taken many years to become profitable. However, for higher tech products, such as computers it may
be argued that the potential market may be more attractive. Simply by the nature of the individuals that access the internet and are attracted to e commerce having a large
cross over. For a computer company seeking to compete with larger companies this may be an attractive feature. If we want to consider marketing computer companies on the Internet in
Europe we need to look at several features. The market is the main feature, here we need to look at the market for computers as a whole, and also the