This well written 20 page paper consider the macro and micro environmental influences that may be felt by a business. To demonstrate this the example of the retail sector is used, but the models may be equally applied to other industries. To demonstrate this and discuss the influences the paper uses the analytical models of Porter's Five Forces, a PEST analysis and a SWOT analysis. In this way a variety of internal and external influences are discussed. The paper uses plenty of examples to illustrate the points raised and give real examples of their application. The bibliography cites 6 sources.
Name of Research Paper File: TS14_TEanalys.wps
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