Research Paper on:
Innovation and Large Companies

Unformatted Sample Text from the Research Paper:
more resources. Hardship and the need for a competitive edge are the drivers to innovate. However, the attitude that this is only leaky to occur ion a small company may  be seen as erroneous. In some industries it is the larger companies that have the resources and time to innovate, for example, in the automotive industry it is innovation by  the big companies that keeps them ahead of the competition (Automotive News, 1997). Therefore, companies in other industries, such as IBM in the technological sector are not immediately excluded form  this capability. However, this does not mean that large companies are the innovators. It may also be seen as more difficult for a large firm to be innovative. There  are more barrier to overcome, such as the bureaucratic hierarchy, the ability to get the ideas excepted, especially if they do not originate with a research and development department, and  also the large scale company attitude. In a survey of innovative and non innovative businesses it was found that although factors such as structure, strategy and environmental factors would influence  the level of innovation the key driving factor was managerial attitude towards innovation Kim et al, 1993). One model that encourages innovation  is the entrepreneurial process. However, as the student reads this it will become apparent, that although this may be applicable to large companies, there are fewer barriers for small companies  to use this process. The first stage of the entrepreneurial process is the idea. There needs to be not only an idea, but one that fulfils a market need. An  idea alone is not enough (Streeter, 2002).There needs to be an examination of the market. To see if this is one that the idea may fit into commercially. Considerations need