• Research Paper on:
    International Automobile Advertising

    Number of Pages: 10


    Summary of the research paper:

    A 10 page research paper investigating the advertising practices in China, Japan, and Sweden, with specific emphasis on advertising automobiles. Research studies looking at cultural values as depicted in commercials were reviewed. One common theme among the countries is youth. There are other commonalties as well as differences. Bibliography is included.

    Name of Research Paper File: D0_Advercar.wps

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